Understand That SESAC Is Invitation-Only
SESAC is the third-largest US PRO, but it is not open to public registration. Unlike ASCAP and BMI, SESAC is a privately held, for-profit company that is not bound by a federal antitrust consent decree — which gives it flexibility to negotiate rates, but also lets it limit membership to writers and publishers it chooses to invite.
You join SESAC by being invited or referred — typically once you have meaningful airplay, a publishing deal, or industry representation that approaches them on your behalf.
Many emerging artists waste time trying to "apply" to SESAC. Knowing it is invitation-only lets you make the right choice now: affiliate with ASCAP or BMI so your performance royalties are actually being collected today.
Holding off on joining any PRO while hoping for a SESAC invitation. Every uncollected month at ASCAP/BMI is lost performance income — affiliate with an open PRO now and switch later if SESAC ever invites you.